AND NOW, A WORD FROM THE STREETS
"In late May, a graffiti-style billboard for Axe men's deodorant by Unilever replaced the usual concert fliers on a boarded-up building in the Wicker Park neighborhood of Chicago. Ed Marszewski, who edits an alternative culture magazine, Lumpen, posted a video clip on Lumpen.com showing his ad hoc band of 'Ad Blasters' painting over the Axe ad while making the deadpan admonition, 'Any kind of corporate graffiti must be eviscerated.' Mr. Marszewski wrote of the Axe mural, 'It's not "graffiti" & it's not art - the power to inspire vaporizes once the viewer realizes they are simply being targeted as a consumer."
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